Your Overview dashboard is built to help you see what's coming, before it happens, so you can act on it instead of just reporting on it after the fact. Here's what each KPI means and how to use it:
OTB (On The Books)
What it measures: The number of confirmed reservations/covers booked for a given date, as of right now.
Why it matters: OTB is your live pulse on demand. Tracking it against Expected and Budget lets you catch a soft night early enough to actually do something about it (promotions, staffing adjustments) instead of finding out after the fact.
Fill Rate
What it measures: Confirmed covers as a percentage of your total seating capacity for the selected period.
Why it matters: Tells you, at a glance, how full you actually are versus how full you could be. Useful for deciding whether to open a walk-in list, run a promotion, or hold firm on reservation-only seating.
Pace (vs. Last Year)
What it measures: How your current booking curve compares to the same point in time last year.
Why it matters: Raw booking numbers don't tell you if you're ahead or behind, pace does. If you're pacing behind last year for a date two weeks out, you still have time to act; if you notice it two days out, you don't.
No-Show Rate
What it measures: Percentage of reservations where the guest never arrived.
Why it matters: A high no-show rate quietly erodes revenue you were counting on. Tracking it helps you decide whether you need deposit policies, confirmation reminders, or overbooking buffers.
CXL Rate (Cancellation Rate)
What it measures: Percentage of reservations that were cancelled.
Why it matters: Distinct from no-shows, cancellations at least free up the table in advance if caught early. A rising CXL rate can also be an early signal of a broader demand problem worth investigating.
Walk-in Rate
What it measures: Percentage of guests who arrive without a reservation.
Why it matters: Helps you calibrate how much capacity to hold back from online booking vs. keep open for walk-ins, particularly relevant for outlets in high foot-traffic locations.
Same-Day Pickup
What it measures: Reservations both made and fullfilled on the same day.
Why it matters: A high same-day pickup rate means a meaningful chunk of your business is last-minute, which affects how far in advance you can reliably plan staffing and inventory.
Lead Time
What it measures: How far in advance, on average, a reservation is made.
Why it matters: Short lead times limit your ability to plan; long lead times give you more room to forecast and adjust. Comparing lead time by booking channel can also reveal which channels bring more "planner" guests vs. spontaneous ones.
Booking Channel
What it measures: The platform or source a reservation came through (e.g., Direct, Google Reserve, Instagram, TableCheck).
Why it matters: Shows you where your demand is actually coming from, useful for deciding where to invest marketing spend or renegotiate commission terms with third-party platforms.
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